Marta Cardona, Marketing Director, Aldeas Infantiles SOS [May 2002]
“... thanks to the external service provided by deyde, my organization has managed to reduce costs, improve client’s loyalty as well as communication and personalization. Deyde solutions also allowed us to increase the amount of donations and memberships”.
José Antonio Aparicio Rubio, System Development Chief, Securitas Direct [April 2005]
Before DEYDE, we used other normalization software but we neither reached the desired normalization ratios, nor did we achieve an easy and scalable integration with our systems.
We decided to migrate to DEYDE for three main reasons:
Normalization quality. Their normalization ratios were the highest of all the software we tested.
Integration capacity. The ease-of-use and strength of their software has allowed us to develop and integrate the platform in a very short time.
The support offered by DEYDE and its staff of professionals are of very high level. The timing to resolve incidents, the periodicity of upgrade releases and the maintenance services they offer were a key factor in our decision to select them.
According to Oscar Santos, the Manager of the PSOE Membership Department [June 2007]:
"The PSOE has adopted a modernization plan and is currently being implemented and applied it to all the different computer and communication platforms. A fundamental part of this project is to be able to rely on a tool that locates duplicate entries and updates the records of our database so that we can communicate with our affiliates in a faster and safer manner, both electronically and through postal mail.
The deyde liability indicator on the existing and updated data, allows us to select who we want to communicate with and reject those with inconsistent data.
The variations in postal codes, changes in the names of the streets, or even postal code updates carried by the Postal Office, are automatically, accurately and rapidly updated in our database. We have actually reduced postal returns by 15%, thus reducing the implied direct costs.
As Manager of the Department, my main objective has been to strictly abide by the Data Protection Law and, in the other hand the deyde automatic revision and updating of our records has been very satisfactory and positive for the party and for the affiliates".