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The benefits of Data Quality

Saves on direct costs
	Our Data Quality Systems avoid duplicate mailings, drastically reduce postal returns, increase data entry and facilitate the integration of different files.
Improves administration and marketing actions
	File standardization improves data analysis and allows for precise segmentation, so needed to increase the efficiency and precision of marketing and administration actions.
Optimizes new clients´ search and fosters client´s loyalty
	With the correct data, we improve response ratios and the client feels fully identified with the company.
Improves the corporate image
	The client only receives the mailing meant for him, only once, and with the correct data.
Improves the system
	With our systems, it is easy and quick to identify the client calling to a call center which reduces the waiting time and leaves time to the operator to concentrate on the business message.
Legal Imperative (LOPD 15/1999)
	Article 4. Data Quality:
	4.3: "Personal data shall be correct and updated so that they accurately reflect the person’s current situation."
	4.4: "If the registered personal data were inaccurate, fully or partly, or incomplete, they shall be cancelled and immediately substituted by the corresponding corrected or completed data…"

Data Quality