Frequently Asked Questions
Why is it so important for a company to have updated and reliable databases?
The name and address data of the customers are the main focus in any direct marketing statement and in the relationship between companies and markets.
According to Gartner Group: "Inaccurate or incomplete data is the main cause of project failure in Business Intelligence and CRM."
For very new and innovative is the technology used in customer relationship (CRM, ERP, call center, micromarketing, etc.), the name and address of the customer is always the starting point, and have such incorrect data will avoid the successful performing of the objectives set.
