Management team

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Formed by a team of professionals engaged in maintaining the quality of your data since 2001 and with proven experience in the sector or area of ​​responsibility over 25 years.

Sergio Rodrigo, Executive Partner

Sergio Rodrigo, Executive Partner

Computer Technical Engineer by the UPM University. From 1977 to 1988, he worked as Computer Engineer in CTI (Informa Group), in "Ministerio de Trabajo" and in Meydis Group. In 1988, he founded RTA Informática (now ACXIOM) and worked as CEO until August 2000. He is Founding Partner of DEYDE Calidad de Datos.

Luis Martínez, CEO

Luis Martínez, CEO

Luis Martínez has a wide experience in the relationship with clients in adition to a very deep knowledge of DEYDE Data Quality tools. He has worked for more than 10 years as Technical Director in several DQ companies.

Inmaculada Talavera, Finance and Administration Manager

Inmaculada Talavera, Finance and Administration Manager

More than 15 years of experience in finance is her guarantee. She has also played her professional work in different companies of standardization and direct marketing.

Jaime Roig, Business Manager

Jaime Roig, Business Manager

Degree in Optometry from the UCM, Masters in Software Development by Eidos. Jaime joined DEYDE in 2006 in the Commercial department. He has over 20 years experience in the field of computing and his professional career has developed in different companies where he has performed the duties of Technical Director, Director of Quality and Account Manager.

Yolanda de Bustos, Data Quality Manager

Yolanda de Bustos, Data Quality Manager

More than 15 years of experience as Data Quality Manager leading teams of data experts. She is specialized in data treatment for Data Quality solutions (city maps, population files, census track information, etc.)

André Sotto, International Accounts and Alliance Manager

André Sotto, International Accounts and Alliance Manager

Degree in International Business from Antonio Nebrija University of Madrid and Master in Business Management and Marketing from ESIC.

André has extensive experience in the international departments of various companies, and specifically in the areas of export directly to end customers, seeking alliances and international distributors, and location of potential partners in other countries.