Data deduplication

MyDataQ_Dedupe: Tool designed to deduplicate data, can recognize duplicate records in the database. The data deduplication as this module is highly flexible, based on numerous field variables to identify duplicate records.

Main features of the data deduplication:

• Marks duplicate records by comparing existing fields (name, address, ID number, telephone / s ,...) to find the degree of resemblance between them.
• Analyzes recording errors that statistically produce more than 50% of duplicate records by themselves.
• Investigates phonetic misspellings and confusions.
• Provides tables of synonyms to identify duplicate records produced by names written in different languages.

Benefits of data deduplication:

• Identifying duplicate records, it is possible to avoid sending identical letters to the same recipients.
• A significant cost savings is achieved, as each duplicate record in the database causes the sending of redundant and unnecessary letters to the customer.
• Deduplicating a database involves an investment, given the immediate repayment of the cost of standardization.
• Merging of data from the same contact or client, the profile is completed getting accurate and valuable information.
• It greatly improves the brand image by providing customer confidence, loyalty to the same or even avoiding possible negative campaigns such as "mouth to ear".
• Owning a database free of duplicate records means to have a clean database suitable for using in direct marketing campaigns.

Cases in which deduplication of data is recommended:

• In processes of company merging that have the need to share different customer databases.
• On purchases of external databases for direct marketing, databases often very poor in terms of standardization.
• For the creation and maintenance of systems of customer relationship management (CRM).