Software MyDataQ
Geomarketing
MyDataQ_Geo: Tool designed to enrich the clients records in a database with necessary information on Business Intelligence processes.
MyDataQ-Geo enriches the records in a database with the following information on Business Intelligence:
- Coordinates, UTM and Geographic.
- Census Tract
- Habits® typologies from AIS
Coordinates, UTM and Geographic:
MyDataQ_Geo for coordinates assignment records the coordinates depending on the postal address with the highest level of accuracy and depending on the level of detail of the map data available as well as the quality of the treated file.
The client may choose between coordinate assignment in UTM format (European Time Zone 30 North Datum 1950) or in Geographic Projection System (WGS84 Datum).
Thanks to MyDataQ_Geo is also possible to reverse geocode, getting the nearest address based on coordinates.
The process of assigning coordinates allows multiple geomarketing actions such as:
- Calculate and optimize routes.
- Know the distance between client and point of sale.
- Clients positioning and/or points of interest for the company.
Census tract:
MyDataQ_Geo for allocating census section, note the census department code associated with a postal address, building on the severed INE and corrected and
supplemented by DEYDE.
Useful for micromarketing actions, since the census ensures even distribution of the population into segments of 2,500 inhabitants, also allowing the collection of reliable statistics from public sources.
Habits® typologies from AIS:
MyDataQ_Geo for allocating Habits® segments families into types based on their demographic and economic characteristics as the address where they live.
These typologies are constructed from public databases, most of INE, whose data are suitably anonymised scrupulously complying with the Organic Law on Data Protection (Data Protection Act).
EThese typologies are constructed from public databases, most of INE, whose data are suitably anonymised scrupulously complying with the Organic Law on Data Protection (Data Protection Act).
DEYDE optionally has also included the possibility of assigning Habits® predominant microsegment and segment.
These typologies are of great value in marketing campaigns aimed at specific target.
