Standardization of names

MyDataQ_Names: Tool designed for standardization, cleansing and correction of names.

Main features of the standardization of names:

• Marks unreadable names and companies.
• Separates first from surnames.
• Incorporates gender according to names.
• Corrects frequent mistakes.
• Expands the abbreviations.

Benefits of standardizing the names in a database:

• Standardize names is essential in direct marketing campaigns, whether for recruitment or retention, by ensuring appropriate communication with customers.
• Allows segmentation by gender in such direct marketing campaigns.
• It is essential in the merging of different databases, keeping clean and correct the resulting database.
• According the Data Protection Act (LOPD), it is mandatory that personal data are accurate and continually updated.

Success rates in names standardization:

• The module MyDataQ_Names for names standardization provides average success rates of up to 99%.